Swarovski Crystal Austrian Crystal
In this, so far the most "solid" niche and is stiffest competition, with particularly marked two opposite approaches: attempts to copy Western brand and the desire to create a design using elements of Russian style. It should be noted that the first area until all get much easier.
First, the copy is always easier than re-invent, secondly, the consumer has been "embraced" American and European aesthetics and considers it an ideal thirdly, domestic cigarettes are often so similar import, and the consumer simply confuses them.
Given that all imported brands are "widely advertised" with the substantial advertising budgets, the situation is not too bad. However, there is another side to the coin: the quality is not deceived, property rights are protected increasingly, and a national pride dictates that we, too, something that can.
The striking example of a cigarette is the “City”. And how would they have similar peak as twins "Russian style" and "Faberge." It should be noted that, after a long absence from the market appeared ladies Russian-made cigarettes.
